Sony were introducing their new Xperia Z phone, which had enhanced image capture, backed up with a high resolution, high fidelity colour screen. They wanted to sponsor an app that too advantage of the new capabilities, whilst still be accessible to other Android phone users.
They wanted to highlight the future of phone technology, and showcase the colour – as Sony’s famous adverts have highlighted perfectly.
Interpretation of Brief
The product will need to:-
- Showcase Colour
- Not be like other imaging apps
- Be available to other Android users
- Be simple to use
- Be fun
We investigated the current market of imaging apps. They fell into two distinct categories – those that allowed users to add content to the image, and those that applied a filter to an image.
None utilised the video imaging capabilities of mobile phones. We brainstormed various options, settling on a selection of tools, some of which would capture video, and integrate the video into a still frame – highlighting motion and colour.
Sitemap & Wireframes
A few of the wireframes are shown below: –
Paint Drip Tool
Paint Drip Tool preview