Colour Burst


Client: Sony


Brief

Sony were introducing their new Xperia Z phone, which had enhanced image capture, backed up with a high resolution, high fidelity colour screen. They wanted to sponsor an app that too advantage of the new capabilities, whilst still be accessible to other Android phone users.

They wanted to highlight the future of phone technology, and showcase the colour – as Sony’s famous adverts have highlighted perfectly.

Process

Interpretation of Brief

The product will need to:-

  • Showcase Colour
  • Not be like other imaging apps
  • Be available to other Android users
  • Be simple to use
  • Be fun

Competition Analysis

We investigated the current market of imaging apps. They fell into two distinct categories – those that allowed users to add content to the image, and those that applied a filter to an image.

None utilised the video imaging capabilities of mobile phones. We brainstormed various options, settling on a selection of tools, some of which would capture video, and integrate the video into a still frame – highlighting motion and colour.

Sitemap & Wireframes

A few of the wireframes are shown below: –

  • Splash Screen

    SPLASH

  • Dashboard

    DASHBOARD

  • Paint Drip Tool

    paint-drip-Camera-Roll

  • Paint Drip Tool preview

    Paintdrip-PREVIEW-PHOTO

  • Clap Tool

    CLAP-ANIMATION-SEQUENCE-2

  • Clap Tool

    CLAP-ANIMATION-SEQUENCE

  • Disintegration Tool

    DISINTEGRATION-AFTER-CAPTURE

  • Image Library

    IMG-LIBRARY

  • Information Screen

    information-screen

  • Preview Photo

    PREVIEW-PHOTO-2

  • Sharing

    Share-Double

  • Sharing

    Share-Single

  • Photo

    PHOTO-1

  • Photo

    PHOTO-2

  • Photo

    PHOTO-3

  • Photo

    PHOTO-4

  • Photo

    PHOTO-5

Result

  • Lorem Ipsum

    colour_burst_detail_01

  • Lorem Ipsum

    colour_burst_detail_02

  • Lorem Ipsum

    colour_burst_detail_04

  • Lorem Ipsum

    colour_burst_detail_05

  • Lorem Ipsum

    colour_burst_detail_06

  • Lorem Ipsum

    colour_burst_detail_07

  • Lorem Ipsum

    colour_burst_detail_08

  • Lorem Ipsum

    colour_burst_detail_09

  • Lorem Ipsum

    colour_burst_detail_10

  • Lorem Ipsum

    colour_burst_detail_11

  • Lorem Ipsum

    colour_burst_detail_12