The Naked Box

The Naked Box: Winner

Client: Durex


Durex wanted to have a global competition whereby members of the public could create a new design for Durex’s boxes. The winner would have the honour of having their design printed on boxes across the globe.

The site should be as social as possible – tying into Facebook for the western market, and Renren or Weibo for the Chinese market. The site should provide management of images & entries.


Interpretation of Brief

The product will need to:-

  • Be social
  • Allow users to rate entries
  • Be localised
  • Work within China
  • Provide pre- and post-moderation

Sitemap & Wireframes

Lorem Ipsum delor sit amet

A few of the wireframes are shown below: –

  • Lorem Ipsum


  • Splash


  • Homepage

  • Homepage

  • Cover Your Box

    Cover your box

  • View Gallery

    View Gallery

  • View Gallery: Image

    View Gallery: Image

  • View Gallery: Scrolled

    View Gallery: Scroll


The website achieved:-

  • >5 million visits
  • >1 million entries
  • >10 million votes on entries
  • >0.5 million shares