Etcher

Personalise: Inkie design

Client: Victorinox


Brief

To coincide with the Olympics, each participating country was allocated an area of London to showcase their country. Victorinox was chosen to appear in the Swiss area, situated near to Tower Bridge.

We were asked to create a website, with an accompanying App for staff within the Swiss area. Members of the public were then encouraged to create a custom design, which would be etched onto a penknife – free of charge. The only ‘catch’ was that penknife would be only created when they attended the Victorinox store near Bond St.

Process

Interpretation of Brief

The product will need to:-

  • Work online & on a tablet
  • Send the custom design to the etching company at Bond St.
  • Be simple to use – especially on the iPad
  • Contain custom designs & preset artwork

Sitemap & Wireframes

We created a similar workflow for both the online website & iPad version. This would allow members of the public to easily create designs on either. We encouraged users to create custom designs, but constrained graphics & text, to ensure that cohesive designs could be created – without swamping users with too many options.

A few of the wireframes are shown below: –

  • Lorem Ipsum

    LoremIpsum

Result

  • Welcome Screen

    Welcome Screen

  • Personalise: New penknife

    Personalise: New penknife

  • Personalise: Inkie design

    Personalise: Inkie design

  • Personalise: Inkie design + text

    Personalise: Inkie design + text

  • About Screen

    About Screen

  • iPad: About Screen

    iPad: About Screen

  • iPad: Welcome Screen

    iPad: Welcome Screen

  • iPad: Custom design

    iPad: Custom design

  • iPad: Custom design + text

    iPad: Custom design + text

  • iPad: Submit Screen

    iPad: Submit Screen

  • Etched Knife

    Etched Knife

Download

LoremIpsum

Achievements

LoremIpsum