Insanely Driven

Insanely Driven: Homepage

Client: Reckitt Benckiser


Brief

We were approached by Euro RSCG to create an interactive profiling tool for Reckitt Benckiser. They wanted to attract more graduates to their company, and wanted a profiling tool to identify ‘Insanely Driven’ candidates – those that would fit into the company ethos.

We devised an interactive experience based around a simple, implied set, centered around 3 actors, each playing several roles. The user is encouraged to make decisions based on various scenarios presented to them – their decisions ranking them in terms of ambition, cool-headedness, fearlessness and directness.

To ensure the validity of the profile generated, we enlisted the help of a Professor of Business Psychology, from UCL.

Process

Interpretation of Brief

The product will need to:-

  • Increase numbers of graduates approaching RB
  • Ensure the candidates have the correct skills for RB
  • Provide a realistic profiling tool
  • Allow users to compare their profile to friends

Wireframes

The product was intended to follow a very simple navigation scheme – allowing users to concentrate on the video scenarios, and their answer.

A few of the wireframes are shown below: –

  • Homepage

    Insanely Driven: Homepage

  • Video Scenario

    Insanely Driven: Film

  • Results

    Insanely Driven: Ending

  • Facebook

    Insanely Driven: Facebook

Result

  • Homepage

    insanely_driven_2

  • Video Scenario

    insanely_driven_6

  • Video Scenario

    insanely_driven_3

  • Video Scenario

    insanely_driven_4

  • Video Scenario

    insanely_driven_5

  • Video Scenario

    insanely_driven_1

  • Video Sharing Scenario

    insanely_driven_7

  • Results Countdown

    insanely_driven_8

Achievements